Have you had a brochure designed recently? If so, have you looked into the online page turning ‘flipper’ style of brochure, to leverage your already spent budget? Put simply - these are online versions of your printed brochures that give life and versatility to your design collateral. You’ve already paid for the design, so all [...]
Always design ‘for print’’. A valuable lesson I learnt 20 years ago was making sure your designs can be printed successfully. It’s fine making something look pretty on screen, but what about when it’s printed? I’ve summarised some areas to consider below, and I’ll go into more detail individually over coming posts: Spacing - keep [...]
Influencing others and challenging their existing thoughts, feelings and actions – directly or indirectly – is an essential part of any business growth, and it all starts with you – the project leader, manager, team member or business owner. Successful influencing is the ability to use your skills to encourage others to follow your way [...]
This is a very simple response – no. If you have been reading that ‘millennials’ or the group known as ‘generation Y’ do not respond well to printed collateral or any form of direct mail, then I would like to suggest that it’s inaccurate from my experience and research. Digital has its place – a [...]
