Monthly Archives: August 2017


Is direct mail dead to millennials?

This is a very simple response – no. If you have been reading that ‘millennials’ or the group known as ‘generation Y’ do not respond well to printed collateral or any form of direct mail, then I would like to suggest that it’s inaccurate from my experience and research. Digital has its place – a [...]

By | 2017-09-20T15:49:37+01:00 August 30th, 2017|B2B, B2C, Direct Mail, H2H|0 Comments

Psst… it’s not really B2B or B2C

Two sectors of marketing have existed for years. Simply known as B2B and B2C – business to business and business to consumer. This was, and still is to some point, a reasonable way of identifying two differing target audiences with ease. I have personally been involved in both for the last 22 years - maybe [...]

By | 2017-09-20T15:50:53+01:00 August 29th, 2017|B2B, B2C, H2H|0 Comments