Yearly Archives: 2017

Influencing for (better) results

Influencing others and challenging their existing thoughts, feelings and actions – directly or indirectly – is an essential part of any business growth, and it all starts with you – the project leader, manager, team member or business owner. Successful influencing is the ability to use your skills to encourage others to follow your way [...]

By |2017-09-21T13:28:05+01:00September 19th, 2017|B2B, B2C, Direct Mail, H2H, Influencing, Leadership, Relationships|0 Comments

Is direct mail dead to millennials?

This is a very simple response – no. If you have been reading that ‘millennials’ or the group known as ‘generation Y’ do not respond well to printed collateral or any form of direct mail, then I would like to suggest that it’s inaccurate from my experience and research. Digital has its place – a [...]

By |2017-09-20T15:49:37+01:00August 30th, 2017|B2B, B2C, Direct Mail, H2H|0 Comments

Psst… it’s not really B2B or B2C

Two sectors of marketing have existed for years. Simply known as B2B and B2C – business to business and business to consumer. This was, and still is to some point, a reasonable way of identifying two differing target audiences with ease. I have personally been involved in both for the last 22 years - maybe [...]

By |2017-09-20T15:50:53+01:00August 29th, 2017|B2B, B2C, H2H|0 Comments
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